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RCO





Joined: 02 Mar 2009
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Location: Ontario

PostPosted: Wed Nov 15, 2017 12:43 pm    Post subject: Hi I'm Andrew Scheer new ad introduces him to voters Reply with quote

( there is a new ad campaign in the works to introduce Scheer to Canadians , I watched the ad and found it hard to watch , it sounds a lot better if you just listen to it like a radio ad , I felt its the right direction or type of ad to run as an introduction but was a little soft or something just didn't click for me )



POLITICS


'Hi, I'm Andrew Scheer': Tories Hope To Introduce Leader To Canadians With New Ad

"Millions of Canadians don’t know Andrew – and we need to change that."

 11/14/2017 11:42 EST | Updated 22 hours ago





Ryan Maloney 
Senior Politics Editor, HuffPost Canada


YouTube/Conservative Party of Canada

A screengrab of Andrew Scheer in a new ad from the Conservative Party of Canada.




Federal Conservatives are seeking to raise the profile of their leader with a new ad that presents him as a friendly, familiar face at a neighbourhood park.

And, following in the footsteps of other opposition leaders, the 30-second spot gives Andrew Scheer a chance to introduce himself to Canadians by name.


Tories promoted the clip in a fundraising email Monday sent on behalf of Hamish Marshall, the former Rebel Media director who has been named the Tories' 2019 national campaign manager months after helping Scheer win the party leadership.


"Millions of Canadians don't know Andrew – and we need to change that," Marshall said in a pitch to party members in which he lauded Scheer as a "devoted father of five" who is "true to his conservative principles, in politics and out."


Watch the ad embedded below:


Marshall asked supporters to "chip in $38" to help get the ad on TV, presumably because Scheer is 38 years old.

The clip shows a smiling, untucked Scheer talking about his middle-class upbringing as people sitting on benches interrupt him to say hello and children climb on playground equipment.


"Conservatives want to see every Canadian succeed and prosper," he says. "So, the other guys can take their cues from the cocktail circuit and celebrities. I'll take mine from the grocery stores and the soccer fields.

"That's who I am. That's who I'm fighting for."

The quip about the cocktail circuit is similar to one Scheer used in his first speech to caucus after winning the Tory leadership last May.


"We're the party of everyday Canadians who work hard, who make sacrifices to secure a better future for their kids. That's who we are, that's who we fight for — that's never going to change," he said at the time.

"The Liberals can take their cues from the cocktail circuit. We will take ours from the minivans, from the soccer fields, from the legion halls and the grocery stores.''

Since then, Scheer has doggedly tried to make the case that Liberals are making life harder for ordinary Canadians, even as Prime Minister Justin Trudeau touts how his government raised taxes on the wealthy and cut taxes for middle class families.

In the House of Commons last week, for instance, Scheer accused the prime minister of making things harder for small businesses while turning a blind eye to "loopholes" enjoyed by the rich. Liberals make things easier for those in the "jet-set life," while always making things tougher for those "in the road-trip life," he said.

Needs 'name recognition' boost


But Scheer has conceded he needs to do better with "name recognition," saying as much in a lengthy profile in The Globe and Mail last month.

In a poll from Abacus Data released last week, 71 per cent of respondents said they either don't know Scheer "all that well" or "don't know much about him at all," despite him having served as a Saskatchewan MP since 2004 and four years as Canada's youngest Speaker of the House of Commons.

By comparison, 79 per cent felt the same about new NDP Leader Jagmeet Singh, a former Ontario MPP who won the job last month and does not hold a federal seat.

Unsurprisingly, Prime Minister Justin Trudeau is far better known than his rivals, with 84 per cent of respondents saying they had a very or pretty good idea what Trudeau is about.


Past party leaders have tried the same tactic as Scheer to get themselves better known. Before he became prime minister, former Tory leader Stephen Harper released ads in which he said: "My name is Stephen Harper."

Back in 2009, Liberals released ads showing then-leader Michael Ignatieff sitting in the woods, talking about his values and career before politics. The ads were meant to respond to Tory attacks claiming that Ignatieff, who spent decades outside of Canada working as an academic and journalist, was "just visiting" and just in Canadian politics for himself.

Those ads began with the Liberal leader saying: "Hi, I'm Michael Ignatieff."


Scheer's ad similarly begins with him starring in the camera and proclaiming: "Hi, I'm Andrew Scheer. The new leader of Canada's Conservatives."

With a file from The Canadian Press


http://www.huffingtonpost.ca/2....._23276966/
Bugs





Joined: 16 Dec 2009
Posts: 4270
Reputation: 242.2
votes: 8

PostPosted: Wed Nov 15, 2017 7:01 pm    Post subject: Reply with quote

I thought it was a less effective offering on the same theme that Patrick Brown has in his introductory videos. Scheer as "dad" as he walks down a pathway in a local park being greeted by representatives of the identity groups he wants to identify with -- women and racial minorities ...

This one is less hard-hitting because, let's face it, the Ontario government is a target-rich zone. I don't think they intend these ads to be aggressive. They are meant to be watchable.

Scheer has a different political task. His opponent isn't as vulnerable as Wynne, on the one hand. On the other, Trudeau is going down a path that is going to be painful if conditions change. And what is the chance of that? I'd say a lot higher than normal.

Scheer has more time as well, but he needs to build a critique of this government.
RCO





Joined: 02 Mar 2009
Posts: 6500
Reputation: 234.4
votes: 3
Location: Ontario

PostPosted: Thu Nov 16, 2017 2:41 pm    Post subject: Reply with quote

Opinions

Sure, Scheer’s ad looks like amateur night. That was the point.

By Martin Patriquin. Published on Nov 16, 2017 2:17pm


The Conservative party’s new ad has party leader Andrew Scheer resplendent in rumpled flannel, delivering a Tim Horton’s take on Canadian values as he strolls through vinyl-sided suburbia, pausing only to say hello to people stationed on park benches.

He then seats himself in front of a playground. “The other guys can take their cues from the cocktail circuit and celebrities. I’ll take mine from the grocery stores and the soccer fields,” he says, as children prance around behind him.

So far, the Ottawa bubble reviews haven’t been kind — even the ones from Conservatives themselves. “Not to be critical of this TV ad or anything, but Andrew Scheer looks like someone dragged him off the couch,” said Gerry Nicholls, consultant and former National Citizens Coalition president.

Predictably enough, the tin-foil-hat troops of the left see Scheer’s schtick as subterfuge. Real Conservatives, wrote one blogger, “could set this country on fire. Just as the fascists are setting fire to Poland.”

I love this ad, and not only because both blinkered ends of the spectrum hate it. Good political narratives play to a candidate’s strengths and personal truths. Andrew Scheer believes he is exactly this person: a friendly, mildly paunchy, entirely inoffensive white guy who waves at random people in the park. Wrapping this awkward beast in slick production and slicker clothes (hell, even getting him to iron his shirt, apparently) would come off as fake.

The ad, which is part of a larger rollout that began in mid-October, has played on TSN and CTV, and will appear online to swing voters in targeted ridings. Sometimes a rumpled flannel shirt isn’t just a rumpled flannel shirt. Sometimes it’s a cheery reminder of how we are in the midlife years of the current Liberal mandate, and how campaign wheels are beginning to turn towards the 2019 election.

open quote 761b1bCircumstances have bred an unfamiliar trait in the Tories: humility.

Other indications have been less subtle. This week, the Liberal government introduced its ‘Mandate Letter Tracker’, a report card grading various Liberal promises made in ministers’ mandate letters at the outset of Justin Trudeau’s term. (This is a flawed analogy, mind you, because report cards generally aren’t written by the students themselves.)

This is more of a very public slap on the back for the Liberals. It’s a remarkable display of subterfuge of its own: by tracking mandate letters — not actual Liberal campaign commitments — the party doesn’t have to answer for broken promises made in the giddy, consequence-free months of the last federal election campaign.

Sometimes, broken promises aren’t broken promises. Sometimes, as with this Mandate Tracker, they are simply things “not being pursued.” And because the tracker is hosted on a government website, this nakedly partisan exercise is cloaked in demure, legitimizing government bureaucratese.

As Justin Ling points out in The Walrus, the Liberal government has thumbed the scale in its favour. A Calgary-based independent reviewer saddles the Liberals with 36 broken promises since 2015. According to the government’s own estimate, the number of promises which have dropped off the edge is … three. Onward to victory!

In short, it’s exactly the kind of stealthy campaigning the Liberals themselves used to complain about when Conservatives did it. Three short years ago, Liberal MP David McGuinty called the Conservatives’ use of public dollars to sell Canadians on the party’s achievements “a complete abuse of taxpayers money.” So furious was McGuinty that he introduced a bill that would eliminate such partisan spending. Yada yada, blah blah … McGuinty’s bill died a cheap death in 2015. McGuinty himself doesn’t seem particularly eager to reintroduce it today.

If online Liberal hackery isn’t your thing, you can get the real thing in person. As part of the party’s National Week of Action, MPs and cabinet ministers are fanning out across the country to champion the Liberal brand. Again, it’s a partisan exercise designed to improve the government’s image, and is therefore ripe for abuse.

The Liberal party of 2013 would have a field day with the Liberal government of 2017.

If this is the case, then today’s Conservatives are more like the Liberals of 2013: out of power, faced with a popular opponent and saddled with a new and unproven leader, without the benefit of power or the attendant luxury of contradicting themselves without consequence.

These circumstances have bred an unfamiliar trait in the Tories: humility. Just as Justin Trudeau once dressed himself up in Hope and Hard Work, Andrew Scheer is now dressing down in Joe Fresh, traipsing through the suburbs with a grin and a ready wave.

It’s not flashy, and lord knows he’s easy to poke fun of. But it’s exactly what he has to do.

https://ipolitics.ca/2017/11/16/sure-scheers-ad-looks-like-amateur-night-point/
Bugs





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PostPosted: Thu Nov 16, 2017 2:57 pm    Post subject: Reply with quote

Yeah, there's nothing wrong in Andrew's world ... that's the trouble. Maybe this article puts its finger on it -- its that Andrew looks so happy.

The ad is a picture of Andrew back when he lived with the Hobbits. He's going to be our Frodo.
RCO





Joined: 02 Mar 2009
Posts: 6500
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votes: 3
Location: Ontario

PostPosted: Thu Nov 16, 2017 6:29 pm    Post subject: Reply with quote

Bugs wrote:
I thought it was a less effective offering on the same theme that Patrick Brown has in his introductory videos. Scheer as "dad" as he walks down a pathway in a local park being greeted by representatives of the identity groups he wants to identify with -- women and racial minorities ...

This one is less hard-hitting because, let's face it, the Ontario government is a target-rich zone. I don't think they intend these ads to be aggressive. They are meant to be watchable.

Scheer has a different political task. His opponent isn't as vulnerable as Wynne, on the one hand. On the other, Trudeau is going down a path that is going to be painful if conditions change. And what is the chance of that? I'd say a lot higher than normal.

Scheer has more time as well, but he needs to build a critique of this government.



I suppose this type of ad strategy is his best option when considering his opponent , trudeau is no doubt considered one of the most popular world leaders and viewed as wildly popular around the world , although his polling numbers in Canada have remained rather stagnant and not really that impressive when compared to past liberal leaders .

Scheer isn't that well know even though he's been an mp since 2004 and was speaker of the house in 2011 but he does come across as rather average , has a young family and seems like a nice guy . so there is some positive aspects to advertise which some people might find appealing but you can only get so far with personality , eventually people will want something more
RCO





Joined: 02 Mar 2009
Posts: 6500
Reputation: 234.4
votes: 3
Location: Ontario

PostPosted: Fri Nov 17, 2017 8:45 am    Post subject: Reply with quote

Scheer ad an attempt to cast him as an anti-Vogue everyman: strategists

By Janice Dickson. Published on Nov 16, 2017 2:52pm

Conservative Leader Andrew Scheer talks with media in Ottawa on Wednesday, June 21, 2017. iPolitics/Matthew Usherwood


Conservative Leader Andrew Scheer introduced himself to Canadians this week in a glamour-free video depicting the 38-year-old as a very average guy. According to Conservative strategists, dorky and likeable is just what the party needs.

“Andrew Scheer is aware Vogue magazine is never going to pay money to photograph him. Andrew is a slightly dorky extremely nice guy and it’s always easy to make fun of an extremely dorky guy and if people learn his name, the ad is working,” said Chad Rogers, a Conservative strategist and partner at Crestview Strategy. Rogers was referring to Prime Minister Justin Trudeau being featured on the cover of Vogue.

But if People magazine’s latest choice for its ‘Sexiest Man Alive’ is any indication, says communications and conservative strategist Alise Mills, Scheer might just land himself a cover spot one day.

“I think there’s a turning point now,” said Mills, tongue-in-cheek.

In the video, Scheer is seen walking through a park, wearing an untucked, slightly rumpled, short-sleeved shirt. “Hi, I’m Andrew Scheer,” he says before approaching people on a bench. “Hi guys,” he says.

Some on social media were quick to poke fun of the video. Conservative political strategist Gerry Nicholls tweeted: “Not to be critical of this TV ad or anything, but Andrew Scheer looks like somebody just dragged him off the couch.”

Mills said she watched the ad more than once. Her initial reaction? “Oh my god …”

After a second viewing, she said, she understood the intent of the ad was anti-glamour. “This is what a real person looks like in a very basic, non-manufactured ad.”

“To meet Andrew Scheer is to know he’s a pretty decent, average guy,” said Rogers. “So to point a camera at a Scheer … there’s not a lot of strategy. He’s banking on fact that if you meet him, you like him.”

Tim Powers, Conservative strategist and vice chair of Summa Strategies, said the ad reminded him of Stephen Harper in his early days.

“It’s not sizzle and flash, it’s, ‘Here’s who I am. This is what I’m about and I’m not threatening,'” he said. “It’s a big thing for Conservative leaders, particularly federal ones, who people murmur about having social conservative views to demonstrate they’re not threatening.

“Andrew Scheer’s untucked shirt is Stephen Harper’s blue sweater vest. Whether it has the same effect over time, we shall see.”

So is Scheer trying too hard to appear unthreatening?

Powers said those who know Scheer might think he’s “overdoing” average, but it still might put voters at ease. He said the ad introduces him to people who don’t know him and to those who have heard him described as “Harper-lite”.

Susan Elliott, a Conservative strategist with Strategy Portal, said Scheer is taking advantage of a huge strategic error on the Liberals part — leaving the perception through its botched tax policy rollout that they’re going after ordinary Canadians and the middle class.

“While they are trying to fix those things, the damage is done. Meanwhile, the spotlight is on the uber wealthy and their efforts to avoid paying tax or declaring their assets,” Elliott added.

“This is the best moment to distinguish Scheer from Trudeau/Morneau and the Liberals, and they are wise to take advantage while the issues are timely.”

https://ipolitics.ca/2017/11/16/scheer-ad-attempt-cast-anti-vogue-everyman-strategists/
Bugs





Joined: 16 Dec 2009
Posts: 4270
Reputation: 242.2
votes: 8

PostPosted: Fri Nov 17, 2017 11:16 am    Post subject: Reply with quote

I don't like the argument that selling Andrew Scheer as part of the mediocre middle is a strategy. This isn't, in fact, a real everyman. It's a successful young "dad" who's a little too pudgy for his shirt, but he is aggessively approachable, to the point of creepiness. Look at the houses in the background.

But this is best seen as a backdrop to a drama that is yet to unfold.

I may be a little 'down-market' from those that Andrew is appealing to, but being a 'nice guy' isn't really high on my list of priorities for a new leader. I'd rather someone with a little more fire in their belly and a little more "pimp" in the way he walks, something women respect. I want somebody who can put his knee in his opponent's groin, figuratively speaking, when the knives come out.

Scheer is trying to head off the idea that he is a racist homophobe by portraying himself as a kind of wholesome suburban eunuch. His mistake -- in my eyes -- is that he is trying to appeal to everybody. It means he presents himself as bland and 'square'.

If you compare the Brown ad with the Scheer ad -- both of which have the same goals, I think -- the Brown ad is better because where it transmits the sense of determination and calm resolve, the Scheer ad presents us with an amiable dork whi seems to be an approval-seeker, and thus, weak.

But it's only backdrop. Maybe at some time, the narrative will have the amiable dork mount up and make his move against Mordor. That's why I called him Frodo. Personally, I would rather have Daenerys Targaryen at the helm. But what matters is that he mounts up.

These media images seem wide of the mark but they are not because they correspond to the way audiences see things. It is a way of communicating verbally about what is being communicated non-verbally.

The question is what will work with Andrew. I accept the sentiment that one can anticipate the Left's attacks will include accusations of racism and the dreaded homophobia disease, which includes a whole cluster of forbidden thoughts and a stint at a re-education camp.

The problem is it rarely works.

Secondly, it says to me he is going after the women's vote by being gormless, which is another loser. It would be a better strategy to defend men. Not attack women, but defend men -- it's different. Most of this country thinks this stuff has gone far enough, including young women. It's feminists who are the aggressors, and their demands are childish. Most people laugh at "manspreading" and they don't think it keeps women down.

But that's just me. Let's see what he does with the opportunity. So far, I haven't seen much. Let's all suspend disbelief until we see some results.
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Hi I'm Andrew Scheer new ad introduces him to voters

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