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Luke





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PostPosted: Sun Jan 28, 2007 1:09 am    Post subject: Tory Ad Campaign Reply with quote

Looks like the Tories are about to launch their own ad campaign on Stephane Dion, according to CTV News. I've felt since he became Liberal leader that the Tories weren't punching back hard enough against him (more specifically, the environment), and he was getting a very easy ride from the media. Although running these ads could backfire, and make Dion more popular.

I guess its a risk the Tories have to take when they're dealing with a liberal media that can't be fair or objective to save its life.
biggie





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PostPosted: Sun Jan 28, 2007 3:01 am    Post subject: Reply with quote

The CPC has been too nice for too long - hasn't gotten them anywhere. Time to lay it down and give em a taste of their own medicine.

Make Dion as scary as Harper or Day - and you've got a majority in sight.
cbasu





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PostPosted: Sun Jan 28, 2007 8:23 am    Post subject: Re: Tory Ad Campaign Reply with quote

Luke wrote:
Looks like the Tories are about to launch their own ad campaign on Stephane Dion, according to CTV News. .... Although running these ads could backfire, and make Dion more popular.
It is a dumb move.

It is also rather bizarre that the Secretary of State for Canadian Identity will be launching these ads. It is distasteful - not to mention borderline unethical - for a Privy Council officer to be launching attack style election ads outside the writ period.

It also effectively removes any claim that Harper might have had that the opposition parties are forcing an election on him, or making it difficult for him to govern.

Attack ads on an opponent work only when there is a 1:1 earned media. I can just see it now -- the evening newscasts will run the ads, frame it as a "desperate gamble", and invite Dion to respond thus giving him free media exposure while simultaneously making him a sympathetic figure.

Boy, the internal polls must be absolutely horrendous for Harper to have authorised such an extraordinary move. The Liberals tried the same nonsense against Harper in 2005/2006 - surely someone at the Conservative "brain trust" would have learned something from the dismal results of that exercise.

If they have to run ads now, they should have been positive ads extolling the Harper government's achievements, of which there have been quite a few in just over a year.

But, not these comical MikeHarris-esque ads. Then again, what more can you expect from the same "whizkids" who have brought the Tories from the mid-40s in polls in May/June to the low 30s now, while just about decimating their standing in Quebec, all without any credible opposition whatsoever.

Maybe Stephen Harper deserves to lose the next election. If you act like a desperate Liberal, you should expect the country to treat you like one.

Update Jan 28 10:27 p.m.: Modified one qualifier. Included reference to the ads.


Last edited by cbasu on Sun Jan 28, 2007 10:29 pm; edited 1 time in total
Cool Blue





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PostPosted: Sun Jan 28, 2007 9:37 am    Post subject: Reply with quote

Quote:
It is also rather bizarre that the Secretary of State for Canadian Identity will be launching these ads.


In case you haven't noticed, Kenney is also the parliament secretary to the PM and often stands in for Harper during question period.

Quote:
It is distasteful - not to mention borderline unethical - for a Privy Council officer to be launching attack style election ads outside the writ period.


Why? What does a PC officer have to do with it? Dion is a member of the PC, does that means that he shouldn't say anything bad about Harper?

Secondly, who said these were "attack" ads? Showing people the truth doesn't constitute an attack ad. From what has been reported these ads will highlight Dion's actual record (7 time fossil award winner) and feature actual clips of Dion and other Liberals speaking.

Quote:
It also effectively removes any claim that Harper might have had that the opposition parties are forcing an election on him, or making it difficult for him to govern.


How so? According to CTV, the CPC claims they're doing this because the Libs want to force an election before the truth about Dion's accomplishments get out.

Quote:
Attack ads on an opponent work only when there is a 1:1 earned media. I can just see it now -- the evening newscasts will run the ads, frame it as a "desperate gamble", and invite Dion to respond thus giving him free media exposure while simultaneously making him a sympathetic figure.


So far the earned media that this has gotten (Globe and Mail, CTV, blogs) hasn't played out the way you predict. I suspect that this is because the ads will be highlighting the truth and not spin.

Quote:
Boy, the internal polls must be absolutely horrendous for Harper to have authorised such an extraordinary move.


Not true. According to my sources the internal polling is very good, not the greatest but the best we've been in decades.

Lastly, it isn't an "extraordinary move". Remember, Harper ran ads outside of an election in the summer of 2005.

Quote:
The Liberals tried the same nonsense against Harper in 2005/2006 - surely someone at the Conservative "brain trust" would have learned something from the dismal results of that exercise.


Two differences between what the Libs did and these ads:

1) The Lib ads were true attack ads that featured large amounts of spin and tried to play on peoples fears. They featured half truths or quotes out of context and then implied some type of allegation which was meant to invoke fear and panic in the audience.

The CPC ads, as far as I've read so far, feature facts with no spin.

2) you say that the Liberals had dismal results with those ads, but in fact those ads worked, the held Harper to a minority. The only negative aspect of the ads were the "soldiers in the street" ad and the problem with that wasn't the ad itself, but rather how the Liberals and Martin handled it. At first Marting claimed he didn't approve it, then he said he did, then he said that he did, but then changed his mind. That coupled with the quoted of Liberal MPs and Ministers saying "only and idiot would have approved it" and "it was a mistake" is what backfired, though it didn't totally negate the positive effects for the Liberals.

Make no mistake, negative ads work. No matter how much the media decries "going neg", they still love to write about "going neg" and everybody admits that it works.

Quote:
If they have to run ads now, they should have been positive ads extolling the Harper government's achievements, of which there have been quite a few in just over a year.


Nobody will pay attention to that. Save it for the campaign where it can be used in a "soft negative" way.

Quote:
But, not this. Then again, what more can you expect from the same stupid clusterfucks who have brought the Tories from the mid-40s in polls in April to the low 30s now, while just about decimating their standing in Quebec.


These are the "clusterf___S" who have brought us the most successful Conservative government since Mulroney and ended 13 years of unopposed Liberal rule.

BTW, the party never believed that the April polls with us up to 42% were solid.

Looking at this another way, our base level of support used to be around 26%. Now one year later, after months of horrible press coverage and a new Liberal leader that the media is fawning over, our support is holding steady at around 33%. Pollsters are actually commenting on how strong that level of support is as opposed to the Liberals. Our new base of support is 33%.

Remember, a little over one year ago, we couldn't get more than 26% and the Libs couldn't get less than 35%, now both parties are stuck in the low 30%, however, our support shows more resilience.

Quote:
Maybe Harper deserves to lose the next election. If you act like a desperate Liberal, you should expect the country to treat you like one.


If you haven't noticed, this country has been electing desperate Liberals for the better part of a century.
Craig
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PostPosted: Sun Jan 28, 2007 10:51 am    Post subject: Re: Tory Ad Campaign Reply with quote

cbasu wrote:
Maybe Harper deserves to lose the next election. If you act like a desperate Liberal, you should expect the country to treat you like one.


Oh give it a rest. Launching commercials that are critical of your opponents isn't an "act of desperation". It is how politics works in this day and age. Your suggestion that he deserves to lose because he is going on the offensive is stupid.

Go get 'em Harper!!!
Craig
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PostPosted: Sun Jan 28, 2007 12:59 pm    Post subject: Re: Tory Ad Campaign Reply with quote

cbasu wrote:
The Liberals tried the same nonsense against Harper in 2005/2006 - surely someone at the Conservative "brain trust" would have learned something from the dismal results of that exercise.


Ummm. The Liberals painted the Canadian Alliance and Reform as extremists for 13 years and it worked out pretty well for them. I find it amusing how you ignore most of history and just focus on a single event as "proof" that your theory is solid.

Quote:
If they have to run ads now, they should have been positive ads extolling the Harper government's achievements, of which there have been quite a few in just over a year.


1. Support for parents with children.

2. Cut to the GST.

3. More action on the environment than was seen in 13 years of Liberal rule.

4. The most significant bill to clean up government in this nation's history.

5. Stronger crime legislation.

Yeah, not much accomplished for a MINORITY government in one year. Whatever. You have zero credibility.

Quote:
But, not this. Then again, what more can you expect from the same stupid clusterfucks who have brought the Tories from the mid-40s in polls in April to the low 30s now, while just about decimating their standing in Quebec.


Watch the language. Geez, you label a group a people in such a nasty way because of volatile poll numbers?!? Typical liberal - who judges success in such a superficial way.
don muntean





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PostPosted: Sun Jan 28, 2007 4:59 pm    Post subject: turning heads and hearts in 'the right' direction... Reply with quote

I'm pleased such ads are to be aired - if we have to see swiffer and olay ads 200 times a day - then we also have room for the CPC's presentation of truth about Dion and - his do nothing Liberal party. I have some great ideas about how to advertise in a manner that would turn heads [and hearts] so - i hope that such ideas are not far from the CPC's drawing board!

Last edited by don muntean on Sun Jan 28, 2007 8:16 pm; edited 1 time in total
PostPosted: Sun Jan 28, 2007 6:25 pm    Post subject: Reply with quote

biggie rection wrote:
The CPC has been too nice for too long - hasn't gotten them anywhere. Time to lay it down and give em a taste of their own medicine.

Make Dion as scary as Harper or Day - and you've got a majority in sight.


Conservatives are far more nicer and polite than the Liberals. They have always been...
Cool Blue





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PostPosted: Sun Jan 28, 2007 7:20 pm    Post subject: Reply with quote

a couple of these "attack ads" can be found here:

http://www.canada.com/topics/n.....375e5d6e7#
Duck Tory





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PostPosted: Sun Jan 28, 2007 7:24 pm    Post subject: Reply with quote

I am all for the attack ads since Dion is a man who is part of the regime that screws up the Canada for 13 years, he's nothing more then a puppet and a mouthpiece for the hacks in charge.
palomino_pony





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PostPosted: Mon Jan 29, 2007 3:16 am    Post subject: Reply with quote

Is this what the big deal is about? "Stephane Dion is not a leader."?

Link

I prefer my attacks ads with a bit more edge, but you can't accuse the CPC for being inaccurate or hitting below the belt, unlike the Liberals.
Hasdrubal





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PostPosted: Mon Jan 29, 2007 7:26 am    Post subject: Reply with quote

Dion doesn't speak very good English, why would we want a leader with better skills talking to the French President then the majority of English Canadians?
cosmostein





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PostPosted: Mon Jan 29, 2007 10:16 am    Post subject: Reply with quote

Why do most Canadians (At least those Ontario and East) have this stigma about Stephen Harper?

You ask most voters out here what their views are on the guy and 7 out of 10 will use some variation of "Scary" and when I ask them how they formed these opinions many fumble and grasp at whatever todays Toronto Star headline is.

Many people have forgot the attacked ads the Liberals launched at Mr. Harper during the early 00's when he took over leadership of the CA, he was attacked and attacked and attacked, and before most Canadians even saw what the guy looked like they already had a formed opinion of some yahoo from Calgary who ate babies.

First impressions are often hard to shake, and it was something that was VERY effective for the Liberals.

Now all of a sudden the Liberals have a new leader, MANY Canadians would have a hard time picking him out of a line-up and are loyal to the Liberals, but not really to Dion.

The first time many Canadians will see Dion will be in these ads,
and its not a skewed photo of the guy claiming he will put "Men...On The Streets...With Guns"

Its Dion himself saying that its "Hard to make Priorities" in his own words, with the laugher that broke out after he said it.

This will be the first impression of many Canadians, and as many of them may think that ads are in poor taste it will be the first exposure to the new leader of the Liberal party, and it will leave a lasting impression.

Its a tactic that worked very well for the Liberals, lets see if it works for us.
Duck Tory





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PostPosted: Mon Jan 29, 2007 11:01 am    Post subject: Reply with quote

The tory attack ad speaks the truth on what this puppet really is....He is nothing more then a drone.
DM Schwartz





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PostPosted: Mon Jan 29, 2007 12:57 pm    Post subject: Reply with quote

This isn't the first time a party has run ads outside an election campaign

Take a walk down memory back to pre-2004 federal election...

http://kitchenerconservative.b.....-were.html
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