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Bugs





Joined: 16 Dec 2009
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PostPosted: Thu Nov 02, 2017 4:30 pm    Post subject: Defining Patrick -- the swamp strikes first Reply with quote

In Ontario, the media guns have obviously done their homework. They have done market research and focus groups and taste tests, and they have come up with a set of ads designed to define their main opponent.

Quote:
Unions using Patrick Brown's ad against him
A coalition of unions has drawn on a past Progressive Conservative ad to attack the Conservative leaders record.

By ROBERT BENZIEQueen's Park Bureau Chief
Thu., Nov. 2, 2017
A coalition of unions is using Progressive Conservative Leader Patrick Brown own campaign commercial in a new attack ad against him.

Working Families — funded by public- and private-sector unions — released its latest TV spot Thursday, entitled “Can You Believe Patrick Brown?”

The 30-second commercial hacks Brown’s slick ad from earlier this year that was designed to showcase the Tories’ moderate direction.

“It doesn’t matter who you are; it doesn’t matter where you’re from; it doesn’t matter who you love,” says Brown, as a Working Families graphic splashes across the screen reminding viewers that “Patrick Brown Opposed Marriage Equality” as a Conservative MP in Ottawa.

“It doesn’t matter if you belong to a union,” he says, as the words “Patrick Brown Voted To Restrict Unions” are superimposed over his photograph.

“It doesn’t matter how much you make,” Brown intones, as “Patrick Brown Wants Minimum-Wage Hike Delayed” appears on screen, a reference to his concerns over the $11.60 hourly wage jumping to $14 in January and $15 in 2019.

Progressive Conservative Leader Patrick Brown is the focus of a new attack ad launched and funded by a coalition of unions.

“It doesn’t matter where you worship,” he continues, as “Patrick Brown Supported A Burka Ban” is emblazoned across footage of him at a temple and marching with Sikhs in the Khalsa Day parade.

“You have a home in the Progressive Conservative Party of Ontario,” the PC leader concludes.
https://www.thestar.com/news/queenspark/2017/11/02/unions-using-patrick-browns-ad-against-him.html


It will be interesting to see how Brown and his PCs handle this. They have a budget. In hindsight, it probably would have been better to have 'spent a little money establishing Brown's identity, making Brown look like he glows in the dark, so virtuous is he.

We might look at this as the real start of the campaign. The first media buy by an obvious proxy organization.
RCO





Joined: 02 Mar 2009
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Location: Ontario

PostPosted: Thu Nov 02, 2017 5:28 pm    Post subject: Reply with quote

the so called "working families coalition " is a purely partisan organization , its never once ran an ad critical of the Ontario liberals or NDP . every single election they come out with ads against the pc's and whoever there leader is . they seem to assume the new pc leader is an easy target and there easiest way to assure the liberals stay in power


none of the ads they released against Patrick brown are especially original or surprising

they also risk annoying the electorate or turning them off , as there has never really been negative advertising released this early , to have negative ads already on tv when the election might be in may , is rather unheard of in Ontario
Bugs





Joined: 16 Dec 2009
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PostPosted: Thu Nov 02, 2017 6:17 pm    Post subject: Reply with quote

My thinking is this. Brown (I hope) has been working in the vineyard, getting candidates and support groups, and lining up resources for when it counts. He had kept a low profile, I think intentionally. I don't know that.

In any case, these ads ring in the election campaign in an unofficial way. This ad says that Patrick Brown is untrustworthy, that he will lie to win.

They don't have much to attack, so they do a cheap ad and use it to make their points about Brown. They will try to demonize him as the reincarnation of Mike Harris if he isn't careful. It's a consequence of his strategy. I think Brown should respond quickly, before they do too much of this kind of stuff. It probably time to come out, deflecting attention off himself and on to the premier.
RCO





Joined: 02 Mar 2009
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PostPosted: Fri Nov 03, 2017 2:09 pm    Post subject: Reply with quote

Bugs wrote:
My thinking is this. Brown (I hope) has been working in the vineyard, getting candidates and support groups, and lining up resources for when it counts. He had kept a low profile, I think intentionally. I don't know that.

In any case, these ads ring in the election campaign in an unofficial way. This ad says that Patrick Brown is untrustworthy, that he will lie to win.

They don't have much to attack, so they do a cheap ad and use it to make their points about Brown. They will try to demonize him as the reincarnation of Mike Harris if he isn't careful. It's a consequence of his strategy. I think Brown should respond quickly, before they do too much of this kind of stuff. It probably time to come out, deflecting attention off himself and on to the premier.


Brown has been very busy , I've looked at his twitter feed before and he's always attending events and visiting ridings . the media obviously hasn't showed up to these much

overall maybe its a sign the next election will actually be much more fiercely fought then expected and fought in ridings previously not

and even though the liberals have polled poorly for months if not years there still managing to attract high profile candidates in ridings they don't even hold . they managed to find a local mayor to run in Simcoe North , possibly the most safe pc riding in the province . they also found a city councillor to run against pc mpp Raymond Cho in scarborough and another local mayor to run against high profile pc mpp Todd Smith in Bay of Quinte .

as to why all these high profile municipal politicians would want to run for the liberals at a time when there polling numbers were so dismal ? I really don't know , I assume they were all promised high profile positions in cabinet if they someone manage to win and liberals still in power
Bugs





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PostPosted: Fri Nov 03, 2017 5:30 pm    Post subject: Reply with quote

I don't mean to be critical of Brown. He may have been well advised to do what he has done. He's been playing it safe counting on the revulsion for this version of the Liberals -- and maybe some hard-hitting TV ads -- to carry him to victory.
RCO





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PostPosted: Sun Nov 12, 2017 10:51 am    Post subject: Reply with quote

Patrick Brown's clever strategy is withstanding Liberal attacks: Watt



Kathleen Davis (grand daughter of former Ontario Premier Bill Davis ) shares a laugh with Patrick Brown, leader of the Ontario PC Party at the the 2017 TVO Gala. "Brown has learned the lessons of his predecessors, and he has refused to give the Liberals an opportunity to wedge him into uncomfortable positions," writes Jaime Watt.



By Jaime Watt

Sun., Nov. 12, 2017



The Ontario Liberals have now served in government for more than 14 years. It’s an incredible accomplishment: few governments in Canada have secured so many consecutive mandates, especially in today’s turbulent political environment.

That longevity has not been a fluke. The Ontario Liberal Party has been led by leaders who have connected with Ontarians and keen political operators who move quickly and decisively to play up political advantages and minimize political threats. It’s among the most formidable Canadian political organizations in its era.

The Ontario Liberals have demonstrated an impressive ability to identify and exploit the weaknesses of their political foes. Their reward has been four consecutive governments.

It’s for that reason that this fall has been particularly interesting to watch.

When Patrick Brown was elected the leader of the Ontario Progressive Conservatives in 2015, many pundits thought the party had made a grave error. Indeed, many dismissed it as an accident that would have serious consequences for the party.


Brown had been a backbench Conservative Member of Parliament in Stephen Harper’s government, and had been part of a number of votes that could allow the politically savvy Liberals to define him as an unpalatable social conservative.

However, Brown has been far more politically deft in the last two years than the political class in Ontario would have guessed he’d be. He has wisely recognized that 14 years of governance eventually causes a government’s shine to wear off, no matter the party or its successes.

It is natural that in the course of governing the inevitable barnacles will attach to the ship of the government, and a party will take some scrapes and hits that begin to cause serious brand damage. Kathleen Wynne’s Liberals are struggling with that challenge.


Brown has capitalized on that by stepping away from the spotlight.

He has systematically shed positions that would alienate mainstream Ontario voters from the PC party. He hasn’t let the party’s more right-wing tendencies get the best of it.

The Liberals have a tried-and-tested formula for winning elections, including the aforementioned ability to identify and hammer away at opponents’ weaknesses. The Liberals also have a superbly organized ground game.

The Working Families Ontario coalition is a centre-left organization developed by a number of interest groups that work to develop election strategies to keep the PCs out of government. Often, the Liberals and Working Families air ads with similar messages and themes that frame their opponents as bad for Ontario.

Thus far, this has been a one-two punch that knocks out opponents. But the last two months have shown that the Liberals have struggled to find an attack on Brown that sticks.

They have tried to compare Brown to U.S. President Donald Trump, pushing the message that the PC leader will bring a new and divisive brand of politics to centrist Ontario. A Working Families coalition ad implies the same, imploring Ontarians not to bring Trump’s politics to Ontario.

Trump is an effective political cudgel. He is about as popular in Ontario as a cockroach infestation in your home.

But Brown’s effective message of political moderation has made those attacks ring a bit hollow. It’s hard to imagine the calm and measured Brown indulging in the divisive politics of Trump.

The Liberals have tried to trip up Brown on such issues as Canadian values, abortion and gay rights, to no avail. He has refused to take the bait.

It is perhaps with this in mind that the Working Families coalition has released another ad, accusing Brown of behaving like a weather vane — an opportunist who changes his views depending on the political winds.

This means the coalition is saying that Brown is an operator who wants to bring divisive Trump-like politics to Ontario at the same time it’s arguing that he takes his political positions based on political wind direction.

Not only is it not a coherent message — it’s downright contradictory.

Brown has learned the lessons of his predecessors, and he has refused to give the Liberals an opportunity to wedge him into uncomfortable positions.

By doing so, he is focusing political scrutiny on a Liberal government that is increasingly under duress. Only eight months before an election campaign, a number of government veterans have announced they are retiring, the media has grown more critical, and the Liberals’ messages to voters don’t seem to be getting through.

Meanwhile, Brown is showing Ontarians that his leadership victory may well not be a mistake after all.

Jaime Watt is the executive chairman of Navigator Ltd. and a Conservative strategist.

https://www.thestar.com/opinion/star-columnists/2017/11/12/patrick-browns-clever-strategy-is-withstanding-liberal-attacks-watt.html
Bugs





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PostPosted: Sun Nov 12, 2017 5:00 pm    Post subject: Reply with quote

Does this article make any sense? It seems to me that, more than anything else, the media is impatient for Mr. Patrick Brown to come out of the shadows and present himself in the media arena.

Perhaps they want a political person to express an oplnion on the Court's attitude because the journalist doesn't want to do it himself. Even if he is an opinion journalist. After all. it takes some balls to say ... Hey, what's going on here? when they start throwing charges out.

After all, who amongst the citizens is allowed to call the Court into account, no matter what they do? How can there not be something wrong when civil servants have to change the rules in order to get people to wipe some hard drives clean ... they even needed short lessons in how to do it, and special passwords because it isn't a one-step process.

Why would they be ordered to do it at that moment in time, on those files, and only on those computers? Why, if not to avoid accepting responsibility for terrible decisions?

It has to be a figure like the Leader of the Opposition to raise an eyebrow at the judicial clunkers we have come to expect. Ordinary citizens are just grumblers, and their views don't count. This is how the game is supposed to be played. If the Leader of the Oppositions says it, it's legitimate news for journalists.

They want Brown to say something like that. I think he should say something that zeros in on the point of greatest dubiousness ... something stingingly funny would be ideal. And then continue to ignore her.

I hope this is the picture. Is Brown humble enough to know his limitations? It's no small thing. I described Wynne as a scorpion. I mean that she has a stinger, and can be expected to lash back when irritated. Women can get away with more aggression than would be tolerated in men, and she is very aggressive and venomous. He's kind of plodding by comparison.

I am wondering if he is 'doing a Mike Harris' in a different way. That is, Hudak tried to replicate Harris' approach by announcing, right off the hop, his intention to cut tens of thousands of civil service jobs. That plays to a small audience. He lost when he should have won.

But what Harris did as well was to have a low profile, and work in the hinterland, talking to local groups and getting a good read on how people felt about the big issues. When the campaign came out, they had hard-hitting commercials giving their promises.

Maybe Brown is working from the same playbook.

I wait to see if his strategy will work. Do these attacks succeed in defining him? The real Patrick Brown isn't exposed, so he's a small target. Wynne's surrogate, the Working Families gang, have created a straw man to attack. It's Brown as a Trump populist.

Does anyone see that in Patrick Brown?

In the meantime, I like Brown's discipline and his humility. He doesn't need to protect his ego. He seems to know his limitations and have benchmarks and goals. And surely, surely he is right -- government in Ontario is simply so-oo bad that Wynne's Liberals have to go.

.
cosmostein





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PostPosted: Mon Nov 13, 2017 10:41 am    Post subject: Reply with quote

Bugs wrote:
I don't mean to be critical of Brown. He may have been well advised to do what he has done. He's been playing it safe counting on the revulsion for this version of the Liberals -- and maybe some hard-hitting TV ads -- to carry him to victory.


I felt the ads prior to limits coming in place were both hard hitting and worked to define him to the voters

http://www.cbc.ca/news/canada/.....-1.4313397
Bugs





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PostPosted: Mon Nov 13, 2017 11:29 am    Post subject: Reply with quote

My reaction ... they are good. They present Brown as a responsible middle class 'everyman' who's practical rather than ideological. He seems like a realistic, proportioned person.

They also assume the watcher knows enough about what is going on. It isn't petty. It's about fundamentals, like wasting money. This is probably about as dead-center Ontario as you could get.

Good work.

Their shortcoming -- they lack impact. Not entirely. They are easy to look at. I'd say they are intended for repetition. I'd say they are meant to serve effectively to create a bedrock narrative. They don't stir emotions much.

But do you want "hard-hitting" at this point? Those are hard to watch, as they get repeated. They could have a negative effect if they're over-used.

These are good as a backdrop to action perhaps in the news. Is it plausible that Patrick could make a comment about these trials and provoke her into threats of another lawsuit or better, get her to savage him for being sexually normal?

Then the PCs could run that footage, and just ignore her.

It gets a little absurd, but what would really totally box her in, scorn-wise, would be for Brown to enter the circus as a spokesman for eunuch rights. And play the edge where the reporters don't really know whether he's pulling their legs or not.

(If it were me, I would confess to reporters to have a frustrated lesbian trapped in my drab male body. That would give me the right to just 'carry on', hitting and missing sexually like always, without telling anybody. And then, in the shocked pause that would follow, I'd look into the camera, audibly chuckling, and wink.)

Perhaps that's why I am not the creative director at Deloitte Digital ...

That aside, these are very good ads that are meant for high repetition. Repetition works.

It's a very positive step. I like what I am seeing in Patrick Brown.
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Defining Patrick -- the swamp strikes first

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